Anything as a service (XaaS) — and disaster recovery as a service (DRaaS) in particular — is the most common way to package cloud products now. With the DRaaS market being so saturated, you might question the value of including DRaaS in your solutions portfolio. When done the right way, however, selling DRaaS can actually open up lucrative revenue streams.
Did you know that many products on the market today are not true DRaaS products? They might be marketed as such, but in reality, the provider is only hosting data and offering limited at best support services. If anything major goes wrong with the data and the provider’s infrastructure isn’t to blame, your client could be on the hook for troubleshooting the issue, which could become a barrier to meeting their business goals.
The widespread lack of the service component in DRaaS solutions on the market gives you an opportunity to create unique opportunities for your business.
Research by IDG Research Services shows that most organizations aren’t pouring money into maintaining or improving the value of legacy systems anymore. Instead, they’re investing in technology that can help the business meet key objectives. These objectives include improving the customer experience, managing costs, increasing operational efficiency and mitigating risk.
At the same time, data is growing 40-60 percent per year, and businesses are turning to DRaaS to cope with this data growth. In fact, the DRaaS market is expected to grow at a CAGR of 46 percent through 2021.
If your organization isn’t growing at the same rate as the industry, you could be missing out on vast revenue streams. As an example, we worked with a reseller that listened to its customers’ needs and implemented a DRaaS solution in response to those demands. After implementing DRaaS, the account grew from $5,000 a month to $10,000 a month. If you’re not able to meet your customers’ demands, how much revenue could you be losing as they look elsewhere for solutions to meet their needs?
Providing your clients a fully managed and supported DRaaS solution has value in the marketplace, but what if you don’t have the resources and staff to provide this to your customers? What if you could add a true DRaaS solution to your portfolio without doing the heavy lifting yourself?
To meet that need, we partner with organizations like yours to provide highly customizable DRaaS solutions. The foundation of the program is our fully managed BlackVault Managed Recovery Platform.
Because businesses like your clients are moving away from legacy infrastructure to the cloud, BlackVault allows them to integrate workloads between various infrastructure targets. These include an on-premise appliance, a private cloud or multiple public cloud environments. This capability allows your clients to strategically distribute workloads to provide a smooth customer experience, manage cost and increase operational efficiency. To reduce the risk to you and your clients, we meet strict service level agreements (SLAs). We also adhere to several compliance requirements.
BlackVault is fully monitored, so before any problems arise, our engineers provide assistance either remotely or on-site, depending on what support is required. In addition, the IT environment is recoverable within recovery time objectives of less than an hour in some cases.
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